A website is a brand touchpoint, a business tool, and a place to drive critical conversions. A great website can be an engine of business growth. A poor site can inflict damage on your brand.
But outstanding web design isn’t easy. Today’s audiences have high expectations. You have seconds – maybe milliseconds – to convince visitors that your site is worth their time.
How to build a better-converting website
Every website is built to achieve different goals – from sales, to leads, to engagement. But to create a website that actually meets those goals, it’s critical to design the right way.
Design for your users
Put the needs of the site’s users first. If you don’t know what users’ needs are, ask them. As a user-centered agency, this principle is the foundation of everything we create.
Design with a purpose
A great website has beauty and brains. Naturally, it should look good. But it also needs to be built with a clear view of its most important goals and conversion points, and how the website will support users on their journey toward those goals.
Design for discoverability
A site must be designed in such a way that people can find it – and that starts with visibility to search engines. A good site should be technically optimized, and built so that there are relevant, engaging landing pages for users to land on. We Are Obi uses our deep well of experience to bring you the best Search Engine Optimisation (SEO), which you can read more about here.
We ensure your website looks great no matter the device it’s viewed on, including desktops, smart phones or tablets. This is essential when catering for current day internet usage and it’s what responsive web design is about.
All of our web designs intelligently adapt to the screen size of the viewing device, ensuring a faultless viewing experience to maximise user engagement!
It’s important to make sure your site looks good but it also needs to be easy to use and navigate. Consumers will quickly move onto the next site if your design is frustrating or difficult to use. To guarantee an engaging user experience we employ the latest UX/UI design principles, ensuring a beautiful site that your customers will enjoy.
Convert more traffic to customers with our professional UX/UI designs.
Appearance is one of the first things we work on. A website should create a great first impression through its theme, style, color scheme, content presentation, and visual elements. We use both static and dynamic design elements like optimized images and multimedia. And of course, we ensure that your website’s aesthetics is consistent across different screen sizes with responsive web design.
Navigation can make or break a website’s user experience. We utilize a simple but intuitive navigational structure. You can select according to your needs or preference if you want to utilize breadcrumb navigation/trail (users can keep track of their location in relation to other parts of the website), mega menus (expandable menus), or hamburger menu for mobile.
Visuals keep visitors on your website and keep them moving. With the help of intuitive directional cues, eye-catching visual elements, calls-to-action, and offers, you can direct users to perform specific tasks without losing their attention.